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AR · Design · Paid Media

Connect through
stories.

AR, design and paid media for brands and creators who want to grow, launch and monetize.

Walter
AR · Tool Breakdowns · Paid Media
Currently
Creating AR filters
& paid campaigns
In focus
Performance & creatives
Branding with purpose

+13 million insights from AR effects. Across Instagram, TikTok and paid campaigns — content built to reach and convert.

What I do

Four fronts, one mission: creativity that drives results.

01

AR & Effect House

Augmented reality filters for Instagram and TikTok — from concept to viral effect, in 2D and 3D.

Meta SparkEffect House2D/3D
02

Paid Traffic

Campaigns on Meta, Google and TikTok Ads. Creatives, targeting, metrics and ROAS optimization.

Meta AdsGoogle AdsROAS
03

Design & Branding

Visual identity, social pieces and graphic material — aesthetics with a communication purpose.

PhotoshopIllustratorCanva
04

Copywriting

Advertising copywriting, institutional writing and lyricist — from the hook to the brand narrative.

CopywritingInstitutionalLyricist
Brands & collaborations

Who has trusted the work.

Meta Business SuiteGoogle AnalyticsTag ManagerSearch ConsoleCapCutGemini
Featured

So High — the effect that became a brand.

AR Filter · 2021
Case study

From the first filter to reaching millions.

Launched in October 2021, the So High effect went viral on Instagram and TikTok and established the WalterAesth brand. The full set of effects keeps earning captures and shares.

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AR insights
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Captures
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01 — The approach

Creating by actually testing.

Every project starts hands-on: I test the tool, understand the platform, and only then structure the campaign or the effect.

02 — The craft

Technical foundation, creative eye.

Technical background in IoT and continuous study of UX and marketing. Aesthetics and data go together — a beautiful creative also has to perform.

03 — The journey

I started at 14, with AR.

From augmented reality effects to campaigns for companies and artists. Six years turning curiosity into delivery.

Process

From briefing to delivery — with method.

Step 1/4

Research

I understand the audience, the offer and the platform before any creative.

Step 2/4

Creation

Design, copy and AR effects built to stop the scroll and communicate.

Step 3/4

Delivery

Campaigns on Meta, Google and TikTok Ads with sharp targeting.

Step 4/4

Optimization

Reading metrics and continuous adjustments to improve results.

By the numbers

The work, summed up.

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AR insights
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Brands & projects
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Ad platforms
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Certifications
For brands

Launching something for creators? I make the content they watch.

Native creatives, paid traffic campaigns and AR effects for brands and companies that want to reach the right audience.

Propose a partnership →
Creatives & adsSocial
Branded AR filtersMeta · TikTok
Launch campaignsPerformance
Social media managementContent
Credentials

Always learning.

Certification

Meta Certified Digital Marketing Associate

Official Meta credential for ads on Facebook, Instagram and Messenger.

Course

Digital Marketing — USP

Social media, advertising with Meta and campaign analysis.

Course

UX Design — Google

Research, wireframes and prototypes focused on the user.

Course

AR in Marketing — Meta Spark

Effects, optimization and 2D/3D augmented reality projects.

Education

Advertising

Bachelor's degree in progress · 2026 – Present.

Education

IoT Technician — SESI SENAI

Internet of Things · 2022–2024. + AI and Financial Education.

About

A one-person studio, from concept to delivery.

BrandWalterAesth
FocusAR · Paid Media · Design
BeforeIoT Technician
LanguagesPT · EN
Since2019

I started at 14 creating augmented reality filters — and never stopped. In 2020 I launched my first public effect; in 2021, So High went viral and the WalterAesth brand took shape.

I worked in communication and paid traffic, then expanded into the corporate world as a copywriter for Grupo Boavida, lyricist for the singer Dornelles, and writer for Loud Coringa and UpdateCharts.

Today I am studying Advertising and keep creating AR filters and campaigns, blending creation, performance and strategy in every project.

Start here

Let's create
something memorable.

hello@walteraesth.com